Wi-Fi Offloading – Avoid traffic congestion woes in 5G driven world

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With the demands for data-intensive content, and the convergence of mobile and connected devices, video-based apps require high bandwidth speeds. 5G and WiFi6 will transform and disrupt how business is done and provide a rich customer experience.  The 5G vision promises to deliver high-speed downloads with low latency performance. It reduces congestion on mobile networks, alongside 5G will support use cases like augmented reality (AR), autonomous vehicles, and more connected Internet of Things (IoT) devices.  However, 5G suffers from indoor coverage issues, and rolling out expensive indoor 5G solutions poses a challenge. Wi-Fi offloading is the best answer to it as it is a more affordable way to connect and provides a good customer experience (CX). 

Wi-Fi Offloading Solution:

Wi-Fi offloading is the use of Wi-Fi hotspots to keep the mobile devices connected, this can be done manually or by logging into a home or public Wi-Fi. This solution takes place at the device level when it switches from a cellular connection to Wi-Fi or small cell access, like in case of mobile traffic gets offloaded to public hotspots, enterprise or residential Wi-Fi networks.  The amount of data transferred during each Wi-Fi session outpaces the amount transferred during cellular sessions.  Because of this, carriers can improve their network quality in areas with a lack or low mobile coverage. Wi-Fi is a more affordable way as it consumes less data, consumers get to spend less roaming charging and stay connected at places where cellular networks fail to connect well.

The present-day WiFi 6 offers to support 5G and delivers low latency, support more devices and cost-effective easily deployable solution and relieves much of data traffic congestion.  With Wi-Fi offloading, carriers can save costs, saving them from having to build out expensive networks.

Benefits of Wi-Fi Offloading:

  1. Reduced Network Congestion
  2. Lower operational costs (OpEx) – as WiFi is more affordable to connect and provides better connection
  3. Maximize revenues
  4. Lower churn with better CX
  5. Security in line with mobile networks

Business & Monetization:

  • Boost for MVNOs and operators

Wi-Fi offload for service providers like MVNOs, MNOs faces severe bandwidth issues. With Wi-Fi offloading subscribers to Wi-Fi, these service providers will continue to offer data plans at low costs and provide enhanced CX. 

  • WiFi for Enterprises

In the case of Wi-Fi offloading for enterprises, Wi-Fi will enable the best employee productivity and reduce employee and enterprise spending on cellular plans.  With a majority of the workforce and consumers constantly on the move, Wi-Fi serves streaming, video calls, accessing apps moreover Wi-Fi over a typical cellular network, so in this case, Wi-Fi offload is essential.

  • Wi-Fi offload in B2B, B2C loyalty programs 

Monetization with Wi-Fi offloading presents itself in the case when an operator gives guest Wi-Fi services to industries such as travel, retail, and hospitality will rake in good revenues.  Providing public Wi-Fi with roaming facilities, customer intelligence data from social media can be driven through ads at malls, monetization of B2B, B2C Wi-Fi services through captive portals, Wi-Fi services with high bandwidth to high spending customers are few monetization models

STL’s cutting edge WiFi Offloading and Spectrum management portfolio, one of which is the dSmartMobility solution helps communication service providers (CSPs) offload traffic from 3G/4G networks to Wi-Fi networks with ease and offers increased bandwidth and saving costs.  STL’s Wi-Fi offloading solution helps mobile network operators to adopt Wi-Fi domain into their network infrastructure. The platform enables mobile operators to offload broadband traffic, provide inter-standard roaming, and offer end subscribers to receive calls and SMS over their phone, during the same time registered in the Wi-Fi network with the help of Voice over internet protocol (VoIP) technology.  Read on about how STL’s dSmartMobility can make a big difference in revenues and provide enhanced CX or talk to STL’s experts.

With technology advancement comes with it few problems; in the case of Wi-Fi, it includes more do to with operators, vendors, and client software, which is being addressed in the latest WiFi6 and does not pose much of a challenge.[ Here’s how WiFi6 has its way out – WiFi6 has fewer interference issues than 2.4 or 5Ghz with a lower latency, improved capacity and supports more devices at affordable prices than its predecessors and easy to deploy with indoor BTS solutions, proving that WiFi6 will be the new default indoor wireless solution to relieve data traffic congestion.

Wi-Fi Offloading Key Takeaways:

  • Wi-Fi offload is the use of Wi-Fi hotspots to keep your mobile devices connected.
  • Wi-Fi is a more affordable way to connect and provides better connection experiences than cellular.
  • Even though daily Wi-Fi session times are a fraction of daily cellular session times, the amount of data transferred during Wi-Fi sessions far outpaces the amount transferred during cellular sessions.
  • How service providers, enterprises, and loyalty marketers can leverage Wi-Fi offload for successful CSP monetization.

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