We discuss the following topics in this blog:
- Wi-Fi monetization strategies seemingly becoming a business challenge.
- STL’s WiFi Monetization Platform: dWiFi
- Benefits of WiFi Monetization solutions
In addition to these topics, we shall also be answering the following FAQs:
- What is WiFi?
- What is WiFi 6?
Monetizing Wi-Fi presents a challenge for many service providers, as only a few customers are ready to pay for Wi-Fi services, however with a Wi-Fi service monetization platform (Wi-Fi SMP), there is a shift in the Wi-Fi world, service enterprises can now seize an opportunity to create more revenues.
Wi-Fi is rising with a better customer experience (CX); enterprises can now directly offer Wi-Fi services to their customers. With more shopping and service-based apps on the rise, the demand is big, and enterprises look forward to offering solutions that will help leverage the Wi-Fi platform into their business platform.
Wi-Fi monetization strategies and existing network performance is seemingly becoming a business challenge. Operators seek to have a comprehensive platform that will enable them to monetize their network offerings. Wi-Fi solutions surround and help transform customers’ experience with personalized, customized, and centrally managed loyalty programs also deals, and promotions. Leveraging existing Wi-Fi infrastructure with service offering through Wi-Fi monetization is way up, and the integration of various revenue techniques makes monetization easy.
How is STL’s WiFi Monetization Platform Helping?
STL WiFi Monetization solution is an innovative and a customizable solution that enables venue owners and enterprises to build personalized engagement platforms with existing and new customers using wireless internet networks. Under this platform, dWiFi portfolio consists of carrier Wi-Fi, and Enterprise Wi-Fi.
STL dWiFi is a Wi-Fi Service Management Platform that makes full-fledged Wi-Fi Services possible for CSPs. dWiFi is a cloud-ready, carrier-grade, Wi-Fi 6 compliant solution that lets service providers manage, operate, and monetize Wi-Fi services both in Retail and Enterprise business.
With STL’s carrier-grade Wi-Fi Monetization Solution, communication service providers (CSPs) can grant Wi-Fi connectivity to end-users, and connected devices under multiple business models, implement advertising strategies, and enable Wi-Fi access wholesale deals. With carrier-grade, CSPs can seek new revenue opportunities through dSmartMobility (Wi-Fi Offloading), Wi-Fi Calling and Edge Analytics solutions.
On the Enterprise Wi-Fi, dWiFi provides Monetization; Captive Portal Editor, Inflight Wi-Fi, Offloading and Analytics solutions can be exploited. The platform offers operators a solution to address the challenges of authentication, billing, and integration. STL dWiFi also provides Monetization Solution that includes modules such as Monetization Server, Support for Advertisement Offerings, and Connect Client Mobile App (for Android and is). dWiFi is also available in basic version to cater to the needs of wireless carrier service providers, cable operators, internet service providers, and partner hotspot providers
STL Wi-Fi Monetization solution is an invaluable business enabler for operators who are obsessed with:
- Offers best quality of service, optimal data usage and helps in customer acquisition,
- Offers subscriber intelligence to launch premium services,
- Optimizing location results in networks and
- Offers personalized use cases which will lead to revenue growth
What are the Glaring Benefits?
- Instantly create campaign as per marker needs
- Subscriber analytics
- Location-based campaign implement
- Location wise promo offers
- Location-Based Branding
Wi-Fi solutions surround and help in transforming the experience of customers with personalized, customized and centrally managed loyalty programs and deals and promotions. Leveraging existing Wi-Fi infrastructure with service offerings through effective Wi-Fi monetization solutions is way up. Learn more about our STL’s WiFi Monetization solution and our end to end Wifi Offloading and Spectrum Management solution, and explore the endless possibilities of implementing the next-generation WiFi for your enterprise.
Q1. What is WiFi?
Put simply, Wifi is a technology that uses radio waves to create a wireless network through which devices like mobile phones, computers, printers etc., connect to the internet. A wireless router is needed to establish a Wifi hotspot that people in its vicinity may avail to get access to internet services. You’re sure to have encountered such a Wifi hotspot in houses, offices, restaurants, etc.
To get a little more technical, Wifi works by enabling a Wireless Local Area Network or WLAN, that allows for devices connected to it to exchange signals with the internet via a router. The frequencies of these signals are either 2.4 GHz or 5 GHz bandwidths. These frequencies are much higher than those transmitted to or by radios, mobile phones, and televisions since Wifi signals need to carry significantly greater amounts of data. The networking standards are variants of 802.11, of which there are several (802.11a, 802.11b, 801.11g, etc.).
Q2. What is WiFi 6?
WiFi stands for Wireless Fidelity and is also a common name for Wireless Local Area Network (WLAN). WiFi 6 is the newest and fastest version of the WiFi 802.11 wireless local area network specification standard. IEEE 802.11ax or commonly marketed as WiFi 6 by the industry body WiFi-Alliance is a major advancement over its previous generation that offers multiple devices to run concurrently on one network without compromising on the data speeds and response times.
The 802.11ax standard was approved by the IEEE on 9th February 2021 is designed to operate between 1 and 7.125 GHz, including the widely used 2.4 GHz and 5 GHz bands. To better understand, WiFi or Wireless Fidelity devices usually translate radio waves into binary code using a technique called QAM i.e. Quadrature Amplitude Modulation. The older generations of WiFi are capable of 256 QAM i.e. it could send 8 bits of binary data in a single transmission whereas WiFi 6 is capable of 1024 QAM i.e. 10 bits of binary data in a single transmission.
This significant increase helps WiFi 6 devices to provide 30% faster speeds than its predecessors. The previous WiFi standards like 802.11/a/g/n/ac used OFDM which meant all of the subcarriers or tones were allocated to a single device at any instance of time. WiFi 5 introduced Multi-user MIMO enabling multiple users on the wireless medium at the same time thereby adding multiple users across different streams with each device using all of the subcarriers. With WiFi 6, OFDMA can now portion up the individual sub-carriers or tones and these can be allocated to a number of devices. Apart from greater bandwidths, higher data speeds and lower latencies, WiFi 6 also offers better spectrum utilisation using orthogonal frequency-division multiple access (OFDMA), Multi-user MIMO support, better power consumption and enhanced security protocols.