Picture this scene from The Olympics 2024. You’ve bought tickets to a much-anticipated basketball match. Your friend partook of some lovely Parisian concoctions at a pleasant roadside café the previous day which unfortunately lead to some unpleasant effects. You feel bad leaving him at the hotel but you’ve been counting days until you can watch this match live for several months now. Fortunately for him, you are now able to capture the entire match in HD and stream it live to him at the hotel.
The next best thing to being Really There? We think so. Imagine also the possibility of the match being captured live by every one of the 10,000 devices in the stadium through high-speed wireless connections with the audience recording it in high definition and replaying their favourite moments over and over again.
All of this is thanks to WiFi 6. In terms of connectivity, the reach, the convenience and the accessibility, WiFi 6 has the potential to change the game for wireless connectivity as we know it. Today, even with the spiffiest of wireless networks, we still struggle with connectivity especially in crowded and densely populated areas such as stadiums, hotels or airports. The next generation of wireless networks, WiFi 6 is expected to bring the capability of connecting many more devices to one access point, along with faster data speeds and quicker response times.
Imagine downloading all 10 seasons of “Friends” in a matter of minutes. Or playing a Massively Multiplayer Online Game with a large gaming group in Virtual Reality at a consistently high speeds, without any lag. Yes, that familiar buffering Circle of Nothingness will soon be a thing of past.
A string of new opportunities for DSPs
Talking about speed, it would be interesting to see how WiFi 6 can complement or rather enhance the capabilities provided by 5G. With both technologies set to become mainstream by the end of this year, it would lead to the creation of a connectivity ecosystem characterised by limitless speeds and the capacity to handle a number of devices, concurrently.
Considering the possibilities that WiFi 6 will offer in the age of 5G, DSPs can explore multiple avenues for revenue generation, provided they are willing to make investments to utilise WiFi 6 optimally. The capability, coverage and performance that WiFi 6 offers will help create multiple use cases across different revenue streams including IoT, Industry 4.0 and connected vehicles.
Together, 5G and WiFi 6 bring a promise of dramatically better performance to carriers and enterprises. They will provide higher data rates to support new applications and increases in network capacity with the ability to connect more devices while offering superior user experience. This is a win-win for all and we believe the opportunities for both revenue generation and customer adoption are limitless.
If you would like to have a conversation with us on how WiFi 6 and 5G can open up revenue streams while enabling superior user experience, write to us at [email protected]