Decoding how an intelligent analytics platform can be a boon during a pandemic

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As days go by, humanity seems to be adding new meaning to words “The New Normal” and work from home has become an inextricable part of it.

According to Comscore, the average American in-home data usage has increased by 18% in the last couple of months. According to reports from Newstack, Vodafone saw data usage rise by 30% in the UK and more than 50% in certain parts of the EU. Leading telcos in Asia-pacific region are also witnessing a surge in data consumption. This clearly translates to the change in world’s digital consumption behavior. Commercial establishments and offices are running with skeletal capacities, leading to pockets of high network congestion and data usage.

Cut through the clutter

Sudden increase in the use of digital tools for virtual meetings, using apps for ordering essentials, collaborative working through virtual class rooms, social media activism, etc. is driving up demand exponentially for telecom services. Telcos are under tremendous pressure to continue delivering infrastructure and services during this time. The challenge for CSPs is twofold – deal with the demands on the network while delivering impeccable QoS. They also have a moral responsibility to help government protect their citizens through precautionary measures and social distancing.

One of the ways CSPs can deal with this is by gaining deeper insight into the kind of data that’s generated. By making sense of bandwidth allocation, processes and resources and extracting meaningful actionable insights from it. An analytical engine such as Intellza can help accomplish this. It’s an AI-powered scalable data powerhouse solution that helps CSPs efficiently manage data consumption with its unified data storage, integrated analytics and intelligent search functionalities.

The AI/ML algorithms-driven data powerhouse provides exceptional actionable insights at remarkable speed and scale focusing on real-time decision making, customer experience, network optimization and regulatory compliance solutions. Here are some of key challenges CSPs face during this time and how Intellza can help:

Decongest networks with efficient data management

Due to surge in data consumption, CSPs have to deal with heavy strain on their networks. An analytical platform can help in decongesting the network by identifying abnormal cell sites, low throughput sites, and creating a credible basis to take quick corrective actions.

Prioritize key applications

Intellza can distinguish top business applications from non-essential services such as entertainment, gaming, etc. CSP’s can then put them in L1 cache memory, hence, enabling glitch-free and faster functioning of these applications.

Assist civic authorities in enforcing social distancing

Intellza identifies public gatherings through cell-site location in areas where is higher density of population. It can then share the analysis with civic authorities with the help of cell tower triangulation to undertake corrective action for enforcing social distancing.

Control data thefts and frauds

An exponential surge in the usage of digital tools often leads to data thefts and frauds. Intellza identifies top data traffic apps and recognizes websites processing data outside the country and notifies concerned government authorities.

The novel coronavirus has posed multiple challenges to the telecommunications industry. Intellza offers a proactive, data insight driven apparatus to key stakeholders – CSPs and civic authorities in overcoming these challenges.

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