Sterlite Technologies has
implemented delivery tracking
solutions through GPS for fleet
optimisation and improving on-time
deliveries in partnership with I'M Here
Tracking Solutions LLP.In a globalised
economy, managing the movement
of finished products from
manufacturing facilities to the buyer
has become remarkably tedious for
original equipment manufacturers
due to infrastructural challenges such
as bad road networks, unskilled
drivers, thefts and pilferages, among
other bottlenecks.
The challenge
Sterlite Technologies, which develops
and delivers products, solutions and
infrastructure for telecom and power
transmission networks, globally was
facing these logistics challenges.
Inefficient outbound logistics
through an extensive, sometimes
multimodal transportation network
was leading to delayed on-time
deliveries and ineffective customer
service. To overcome these challenges
and ensure efficient on-time
deliveries, Sterlite Technologies
partnered with I'M Here Tracking
Solutions LLP which developed an
online vehicle tracking solution based
on GPS and GPRS to find the real-time
location of dispatch vehicles. This
solution has helped Sterlite's
customers in telecom and power
businesses keep tab on the fleet, plug
pilferage, reduce thefts and ensure
arrival at the destination on time.
Technology solution
GPS tracking solution has allowed
Sterlite's supply chain management
team to have visibility on the vehicle's movement with information on
present location, speed, and a host of
other features. The information has
been made available by using a combination of Global Positioning
System, mobile phone network,
internet, digital mapping and the
specialised tracking software. The
GPS system primarily consists of a
GPS receiver on the bus or vehicle, a
communications link between the
vehicle and the dispatcher,
Web-based or offline tracking
softwar e and a digital map. Communication between the GPS receiver and the server can happen via a
GSM network using SMS (Short
Message Service) or General Packet
Radio Service (GPRS).
Advantages of GPS tracker
After the implementation of the GPS
tracking software, Sterlite has done
movement of 1000+ vehicles since
May 2015 from their Optical Fibre
manufacturing facility at Aurangabad and Optical Fibre Cable & Copper
Cable manufacturing facility located
at Silvassa, India. Detailing on the
project, Chada Srinivas Kali, Head
Logistics - Central Services, Sterlite
Technologies, said, "We manufacture
optic fibre cables, optic fibre and
wires, and these high-value products
are transported & deliver ed pan India
to our customers and to Government
related projects. While vehicle movement monitoring is possible using
GPS, we could not do much beyond
that; for instance, if the driver takes a
break en route, we were not able to
spot him or know his condition. With
I'm Here Tracking team taking control
and monitoring the fleet, we are now
able to breathe easy. The incidence of
vehicle delays, break down, and theft
has been reduced considerably. Alerts
through SMS & mails have helped
gain confidence of all stakeholders,
and created great levels of customer
trust."
The impact
This initiative to bring technology in
the field of logistics has been well-appreciated by Sterlite's customers. One
among them, while elaborating on
the advantages of the GPS tracking
system, said, "Tracking of long transit
route vehicles was required for long
route vehicles and also on routes
where pilferage chances were more.
Tracking and GIT visibility will surely
improve with the implementation of
the GPS tracking system. This initiative by Sterlite will also provide better
customer satisfaction.
Sterlite's focus on implementing GPS
tracker for outbound logistics has
resulted in other benefits as well such
as stoppage of follow ups at multiple
points for manual shipment tracking,
timely alerts of shipment position to
both - marketing department and
customers, reduction in detention
charges at consignee's end, timely
update of warehouse entry-exit and
unloading time at customer's end,
control over vehicle operator, and
much more.
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