by
Team Sterlite
September 15,2017
Over the past several decades, the
corporateworld has experienced a
pronounced increasein focus on
organizations’ ethical behaviorsand
responsibilities towards their
environments. This is evident in
the shift infocus from shareholder
value (i.e. Maximizing profit to
stakeholder value,where companies
are striving at balancing people,
planet and profit. The new
tendency is a consequence of
the fact that progressively more
power rely withs take hold ers,
who demand transparency in
organizational communication and
expectcompanies to acknowledge
their impact ontheir surroundings.
As a responsible corporate,
SterliteTechnologies Limited
(Sterlite) too is engaged in several
CSR initiatives, expressed through
various communication tools and
NGOs. In line with this, Sterlite Tech
Foundation – the CSR arm of Sterlite
– hasbeen set up. This latest initiative
focuses oncreating sustainable
livelihoods for local communities, as
well as those who belong tounder
privileged section of the society.
The concept of the project is to
buildcommunities that are more
skilled andcapable of sustaining
themselves independently by
capitalizing on the company’s
expertise, knowledge and
competencies, rather than merely
providing continued financial
support. It directly provides
solutions to the critical community
problem of unemployment, through
a method, which is “development”
orientedand lays the foundation for
long-termsuccess of the society.
 too is engaged in several\nCSR initiatives, expressed through\nvarious communication tools and\nNGOs. In line with this, Sterlite Tech\nFoundation – the CSR arm of Sterlite\n– hasbeen set up. This latest initiative\nfocuses oncreating sustainable\nlivelihoods for local communities, as\nwell as those who belong tounder\nprivileged section of the society.\nThe concept of the project is to\nbuildcommunities that are more\nskilled andcapable of sustaining\nthemselves independently by\ncapitalizing on the company’s\nexpertise, knowledge and\ncompetencies, rather than merely\nproviding continued financial\nsupport. It directly provides\nsolutions to the critical community\nproblem of unemployment, through\na method, which is “development”\norientedand lays the foundation for\nlong-termsuccess of the society.', 'https://www.stl.tech/sterlite-live/blog_banners/64/medium/Village_Development42ca.png?1505484223', 'model-village-development-project.html')){kind=link}
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