STL’s Analytics Transform Retail Store of 2025

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STL’s AI-powered Data Analytics Transforms and Strengthens Retail Store of 2025

Tarak Trivedi (third from left) & Krishna Mohan (second from right) at the
TM Forum Digital Transformation World 2019 event in France

We discuss the following topics in this blog:

  1. Digitalisation impacting retail store.
  2. What is Intellza?

In addition to these topics, we shall also be answering the following FAQs:

  1. What is WiFi?
  2. What is an Optical Fibre Cable?

How Drastically is Digitalisation Affecting Retail Stores?

The pace at which digitalisation is impacting retail store is faster than ever before. But at the same time, E-commerce is ceasing to be a stand-alone differentiator for retailers. Understanding customer’s expectations, meeting a brand’s promise by delivering a reliable experience that takes advantage of its unique competencies are vital for the digital reinvention of retail stores1. Maximising customer engagement through predictive customer journeys remains as the key that unlocks the success of the retail stores of tomorrow.

How STL’s AI-powered Data Analytics Tool Stole the Show?

In the recently concluded TM Forum Digital Transformation World 2019, STL presented its innovative proof-of-concept powered by Intellza, its next-gen analytical intelligence, to transform and strengthen the retail stores of 2025.

Our innovative proof-of-concept was shortlisted for the final rounds of the TM Forum’s Catalyst Program under three different categories – Outstanding Business Impact, Outstanding Innovation and Outstanding CurateFx Ecosystem Design. TM Forum’s Catalyst Program is the global forum that provides a unique collaborative environment for companies from around the globe, to create innovative solutions to common industry challenges.

The innovative use cases demonstrated by STL focused on delivering immersive Phygital experiences by transforming and strengthening the retail Store of 2025 by bridging digital and the physical world. STL’s AI-driven conversation for ensuring the next best action aims at transforming every visitor to a happy customer by sensing the context of the interaction, enabling multi-dimensional data view for successful personalisation strategies, and maximising real-time engagement across channels.

Sharing his experience, Tarak Trivedi, Senior Product Manager – Intellza, STL – Network Software, said, “Using the open source technology accelerated the prototyping. The big challenge was to get the right data and curate it. I think AI without data is a toothless shark. It looks menacing but could do nothing.”

Krishna Mohan, Product Marketing Manager, STL – Network Software, said, “It has been an amazing and inspirational journey of three months where we built an entire new AI-based next-best action and recommendation engine in Intellza and APIs to seamlessly integrate other business systems. This collaborative project brought together various participants with different capabilities but similar mind-set to solve the business challenge of CSPs. The entire project was effectively managed to condense the production processes and ensured creative output, better productivity, high-quality and faster delivery.”

What is Intellza?

Intellza is our AI-enabled real-time personalisation solution. In Intellza, the assimilation and unification of customer data are not limited to usage patterns. It also covers channel-campaigns responsiveness and recent/current personal contexts. Intelligent data analysis and advanced AI/ML algorithms provide actionable insights for the next best engagement at a speed and scale, unlike no other products in the market.

The AI-powered Business Intelligence solution was validated in the event by leading telcos – Orange and Deutsche Telekom. Watch those testimonial videos. 


Arnold Buddenberg, Enterprise Digital Business & IT Transformation Architect, Orange

Lucius Gruber, Enterprise Architect, Deutsche Telekom

To know more about Intellza and STL’s demo at TM Forum Digital Transformation World 2019,  Click Here

1Source: Gartner

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FAQs

What is WiFi?

Put simply, WiFi is a technology that uses radio waves to create a wireless network through which devices like mobile phones, computers, printers, etc., connect to the internet. A wireless router is needed to establish a WiFi hotspot that people in its vicinity may use to access internet services. You’re sure to have encountered such a WiFi hotspot in houses, offices, restaurants, etc.

To get a little more technical, WiFi works by enabling a Wireless Local Area Network or WLAN that allows devices connected to it to exchange signals with the internet via a router. The frequencies of these signals are either 2.4 GHz or 5 GHz bandwidths. These frequencies are much higher than those transmitted to or by radios, mobile phones, and televisions since WiFi signals need to carry significantly higher amounts of data. The networking standards are variants of 802.11, of which there are several (802.11a, 802.11b, 801.11g, etc.).

What is an Optical Fibre Cable?

An optical fibre cable is a cable type that has a few to hundreds of optical fibres bundled together within a protective plastic coating. They help carry digital data in the form of light pulses across large distances at faster speeds. For this, they need to be installed or deployed either underground or aerially. Standalone fibres cannot be buried or hanged so fibres are bunched together as cables for the transmission of data.

This is done to protect the fibre from stress, moisture, temperature changes and other externalities. There are three main components of a optical fibre cable, core (It carries the light and is made of pure silicon dioxide (SiO2) with dopants such as germania, phosphorous pentoxide, or alumina to raise the refractive index; Typical glass cores range from as small as 3.7um up to 200um), Cladding (Cladding surrounds the core and has a lower refractive index than the core, it is also made from the same material as the core; 1% refractive index difference is maintained between the core and cladding; Two commonly used diameters are 125µm and 140µm) and Coating (Protective layer that absorbs shocks, physical damage and moisture; The outside diameter of the coating is typically either 250µm or 500µm; Commonly used material for coatings are acrylate,Silicone, carbon, and polyimide).

An optical fibre cable is made up of the following components: Optical fibres – ranging from one to many. Buffer tubes (with different settings), for protection and cushioning of the fibre. Water protection in the tubes – wet or dry. A central strength member (CSM) is the backbone of all cables. Armoured tapes for stranding to bunch the buffer tubes and strength members together. Sheathing or final covering to provide further protection.

The five main reasons that make this technology innovation disruptive are fast communication speed, infinite bandwidth & capacity, low interference, high tensile strength and secure communication. The major usescases of optical fibre cables include intenet connectivity, computer networking, surgery & dentistry, automotive industry, telephony, lighting & decorations, mechanical inspections, cable television, military applications and space.

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