As the Mobile market continues to mature up more revenue opportunities are generated for mobile network operators, who are raring to monetize services. This is very well evident in the trend – everything is mobile, be it Finance, Healthcare, Education, Communication, Security, Home automation. Few new services are untouched by a mobile component, which is aptly captured in the buzz phrase – Mobile is Everything – in the upcoming Barcelona event Mobile World Congress 2016. With smart devices being the norm, end user’s demand for differentiating services over mobile is increasing multi-folds. Networks like Wi-Fi serves as the best adopted technologies leading operators to create innovative strategies for end user demands.
With many fold increase in Wi-Fi hotspots globally, the Wi-Fi opportunity is massive as analysts have predicted. According to research firm Markets and Markets the Wi-Fi market will touch $93 billion mark by 2018. Even though operators are betting on Wi-Fi to strengthen their bond with their customers, there are lingering doubts on the monetization part. This is where new age Wi-Fi driven models such as smart connectivity, Public Wi-Fi & Hotspots, Offload, IoT, Wi-Fi First, venue Wi-Fi, advertising, analytics, Location based services, VoWi-Fi, Smart Cities etc. can help carve new revenue streams for operators. With this operators can maintain their competitive edge, gain market share and strengthen their overall Wi-Fi strategy. In this digitised world, with so much data today traversing Wi-Fi networks as opposed to 3G/4G, Elitecore service management platforms can address the next gen Wi-Fi monetization opportunities with its unique business cases. Elitecore SMP facilitates operators to expand their mobile services footprint, increase their ROI, and reduce TCO.
Operators seeking partners for a perfect Wi-Fi roll out strategy along with their existing mobile networks and digitization roadmap may seek an appointment with Elitecore team leads at MWC 2016.They can also explain how Wi-Fi will add value, earn revenues and increase overall customer experience in real-time. Elitecore will be showcasing it comprehensive Wi-Fi Service Management and Monetization Platform enabling service providers to know about:
- Mobile Data offload Solution
- Public Wi-Fi and Smart City Offerings
- Wi-Fi Monetization evolving Strategies with advertisements, mobile app, location based services, analytics and much more
- Wi-Fi Calling
- Success experience with leading operators across various regions
