How Businesses Can Embrace Memes for Virality

Posted By :

We discuss the following topics in this blog:

  1. Why Must Business Marketers Embrace Memes?
  2. How to Use Memes as an Effective Marketing Tool?
Meme for Business's

Overview

How many times have you enjoyed reading a creative internet meme and shared it right away with your friends or colleagues? There is an excellent chance that these memes will capture the interest of your clients and customers as well. Have you wondered how you can tap the immense potential of memes and turn them into a successful advertising and marketing strategy instead of avoiding them? The simple but clever Bernie Sanders meme that helped raise US$1.8 million for charity is the latest shining example of the power of meme marketing.

What’s the Deal with Memes?

The concept of “memes” as they are called today has been around since the 1970s. Initially used for spreading cultural information, it is now a means of digital communication amongst many other forms of content we share online. 

Getting a piece of content to go viral is like striking a jackpot for social media users, and why must marketing teams be left behind? But most memes are forgotten as quickly as they become viral and therefore, it is critical for marketers to understand how to put out valuable, non-fading content.

Viral marketing relies on the audience to promote a message or service through hard-hitting content. Most of the modern viral marketing on social media is driven by the popularity of memes. Memes are not always necessarily associated with a product; they can make principles viral as well. Through memes, marketers can share a brand’s buzz-worthy ad or message and let it spread like wildfire. 

Why Must Business Marketers Embrace Memes?

Other than the apparent reason of a wide audience reach, there are other advantages to include memes in your marketing strategy:

  1. Emotional Validation

The primary motivation for anyone to share content online is emotional validation. When you spot a meme that you agree with, you tend to feel validated and wish to share it with others. Social sharing has a significant influence in tapping into emotional responses. Tapping into this emotional space is a crucial component in creating content that incites your audience to share it widely.

  2. Universal applicability

Memes follow a common online language and bridge the gap between people who may not generally communicate. They are ubiquitous, fun, and can reach millions within seconds. They are simple yet powerful images as they tap on both personal and universal experiences. They have grown from being mere cultural expressions to helping in delivering highly customized user experiences.

  3. A Strong Branding Platform

Meme culture will organically boost your brand recognition through your fans. If you begin with an impactful meme, one reader may add his sprinkle of imagination and share it and the next one will give his own twist and so on. These fan-generated memes eventually become a craze and end up as a marketing jackpot for the business. For instance, Netflix, the online media giant managed to leverage several fan-generated memes for many of its productions.

How to Use Memes as an Effective Marketing Tool?

A few tips on how to use memes as an effective marketing tool:

  • Memes must align with your brand reputation.
  • They must understand your audience and respect their choices.
  • Memes must be relevant and reflect current events.
  • Humor must be an integral part of every meme.

The Final Word

Memes when used for brand promotion back your brand and express their loyalty towards it. They are an affordable and relatable way for your business to gain traction and enhance your brand’s visibility.

Summary

Leave a Reply

Your email address will not be published.

Our Latest Blogs


Data centre

How Optical Interconnect Enables Data Centre Disaggregation

We are in the middle of an unprecedented data explosion. Not only are we generating more data, but also consuming...
Read More
Optical Interconnect Technology

6 Key Benefits of Optical Interconnect Technology

We keep hearing about building future-ready 5G and FTTH networks around the world. At the heart of these networks are...
Read More
Fiber Deployment Solutions

Implementation of a Robust Fiber Deployment Process

Our telecommunication industry has witnessed various stages of transformation in India. It has experienced massive growth over the last few...
Read More
Data centre

Complete Guide to Managed Data Centre Services

A physical facility with rows of hardware components with lights blinking is a familiar scene in many movie scenes we...
Read More
5G

Fibre Deployment: Key to the Success of 5G in India

India has incredible potential for growth and progress, particularly in rural areas. To unlock these possibilities, it is essential to...
Read More
Data centre

Data Centre Colocation Services

A colocation data center is just another physical facility that hosts computer hardware, server, and other components. Additionally, it provides...
Read More
Optical Fiber

Fiber Optic Deployment: The Future of Communication

With the emergence of the digital era, business houses are registering good growth, and the demand for faster and more...
Read More
Data centre

Building Infrastructure For Next-Generation Computing: Data Center Services

Outlay on data centers and cloud infrastructure increased by more than 30% last year as the transition to the cloud...
Read More
cloud services

Complete Guide to Managed Cloud Infrastructure Services

We have all come across the word cloud in the last few years and know that it is associated with...
Read More
NaaS

Accelerating Your Network Transformation with NaaS

NaaS, or "network as a service," rents a computer network service to users. It refers to a kind of cloud...
Read More
Optical Fiber

The Fibre Journey: One element, billion connections

It is astonishing how fibre networks have brought all of us closer and made our lives even better by enabling...
Read More
RAN Domain orchestration

An in-depth guide for implementing a domain orchestrator

Telcos have now started prioritizing automation; there are several factors responsible for this. Companies continuously commoditize traditional resources and use...
Read More
Machine Learning Techniques

Using Machine Learning Techniques to Predict the Cost of Repairing Hard Failures in Underground Fiber Optics Networks

Predicting the cost of repairing hard failures in underground fiber optics networks is a complex task that requires advanced machine...
Read More
FTTH

How Fiber to the Home Broadband Is Revolutionizing Internet Connectivity?

The internet has become an integral part of our lives. We rely on it for everything from communication to entertainment...
Read More
Uncategorized

How to Get Ahead in Service Management & Orchestration?

Service management and orchestration, or SMO, provides the crucial automation necessary for Open RAN architecture. It enables telcos to automate...
Read More
5G Open RAN

Securing 5G Open RAN architecture

In the world of mobile communications, open RAN is a buzzing subject. The idea is to create an architecture for...
Read More
IOT(Internet Of Things)

Exponential growth of IoT and its security in network services

By 2026, there will be more than 26 billion linked devices on the planet. Although there is great potential, there...
Read More
Data centre

Building Agile Future Ready Data Centers

Data centers are the most critical aspects of a business in the twentieth century. Most companies have a cyber element;...
Read More
Data centre

Designing a secure data center network architecture

Data centers remain an essential aspect of our increasingly digital society, where most corporate communication occurs online. They can house...
Read More
Robust Fiber Network

Building a robust fiber network: A necessity for 5G

Just Imagine waking up one day and seeing every gadget being connected and the internet lag becoming extinct like dinosaurs....
Read More

Our Services


Data centre

How Optical Interconnect Enables Data Centre Disaggregation

We are in the middle of an unprecedented data explosion. Not only are we generating more data, but also consuming...
Read More
Optical Interconnect Technology

6 Key Benefits of Optical Interconnect Technology

We keep hearing about building future-ready 5G and FTTH networks around the world. At the heart of these networks are...
Read More
Fiber Deployment Solutions

Implementation of a Robust Fiber Deployment Process

Our telecommunication industry has witnessed various stages of transformation in India. It has experienced massive growth over the last few...
Read More
Data centre

Complete Guide to Managed Data Centre Services

A physical facility with rows of hardware components with lights blinking is a familiar scene in many movie scenes we...
Read More
5G

Fibre Deployment: Key to the Success of 5G in India

India has incredible potential for growth and progress, particularly in rural areas. To unlock these possibilities, it is essential to...
Read More
Data centre

Data Centre Colocation Services

A colocation data center is just another physical facility that hosts computer hardware, server, and other components. Additionally, it provides...
Read More
Optical Fiber

Fiber Optic Deployment: The Future of Communication

With the emergence of the digital era, business houses are registering good growth, and the demand for faster and more...
Read More
Data centre

Building Infrastructure For Next-Generation Computing: Data Center Services

Outlay on data centers and cloud infrastructure increased by more than 30% last year as the transition to the cloud...
Read More
cloud services

Complete Guide to Managed Cloud Infrastructure Services

We have all come across the word cloud in the last few years and know that it is associated with...
Read More
NaaS

Accelerating Your Network Transformation with NaaS

NaaS, or "network as a service," rents a computer network service to users. It refers to a kind of cloud...
Read More
Optical Fiber

The Fibre Journey: One element, billion connections

It is astonishing how fibre networks have brought all of us closer and made our lives even better by enabling...
Read More
RAN Domain orchestration

An in-depth guide for implementing a domain orchestrator

Telcos have now started prioritizing automation; there are several factors responsible for this. Companies continuously commoditize traditional resources and use...
Read More
Machine Learning Techniques

Using Machine Learning Techniques to Predict the Cost of Repairing Hard Failures in Underground Fiber Optics Networks

Predicting the cost of repairing hard failures in underground fiber optics networks is a complex task that requires advanced machine...
Read More
FTTH

How Fiber to the Home Broadband Is Revolutionizing Internet Connectivity?

The internet has become an integral part of our lives. We rely on it for everything from communication to entertainment...
Read More
Uncategorized

How to Get Ahead in Service Management & Orchestration?

Service management and orchestration, or SMO, provides the crucial automation necessary for Open RAN architecture. It enables telcos to automate...
Read More
5G Open RAN

Securing 5G Open RAN architecture

In the world of mobile communications, open RAN is a buzzing subject. The idea is to create an architecture for...
Read More
IOT(Internet Of Things)

Exponential growth of IoT and its security in network services

By 2026, there will be more than 26 billion linked devices on the planet. Although there is great potential, there...
Read More
Data centre

Building Agile Future Ready Data Centers

Data centers are the most critical aspects of a business in the twentieth century. Most companies have a cyber element;...
Read More
Data centre

Designing a secure data center network architecture

Data centers remain an essential aspect of our increasingly digital society, where most corporate communication occurs online. They can house...
Read More
Robust Fiber Network

Building a robust fiber network: A necessity for 5G

Just Imagine waking up one day and seeing every gadget being connected and the internet lag becoming extinct like dinosaurs....
Read More