There are over 3.42 billion internet users, and it is expected that data consumption will surpass the 1000 Exabyte’s [EB] threshold. The data consumption is increasing at a staggering pace, but surprisingly Internet Service Providers’ ARPU is not. Due to fierce competition from Telcos, MSOs, OTT Players users are spoilt for choice resulting into high customer churn and declining ARPU. To counter this, ISPs are under tremendous pressure to offer innovative services and ensure optimum utilization of resources to stay relevant. ISPs have already come a long way; they just need to take a step forward towards becoming a Multi Service Operator (MSO). The challenges are set to increase, but monetization opportunities will also multiply. Let us explore all the benefits an ISP can experience if they chose the path to become an MSO: New innovative offerings: Explore areas to drive revenue growth by offering new attractive plans and services in the market such as Voice, Video, Data, Wi-Fi/Hotspots, Broadband & Voice Combo Plans, A la Carte or Bundle packages, Content wise packages like Sports, Movies, Action, Video on Demand (VoD), Digital Video Recorder (DVR) etc. Operators can also offer a digital TV viewing experience like direct-to-home and internet protocol TV (IPTV). Over the Top (OTT): Partnering with OTT vendors is fast catching up and is likely to change the dynamics of digital media. MSOs in partnership with OTT Vendors can offer, new feature rich content and apps to its subscriber. VoIP: Beyond high-speed Internet access, MSOs have migrated into another area of telecommunications: offering traditional voice services to consumers and business services to commercial users with voice over IP. Wi-Fi Hotspot Opportunity: Gone are the days when you need to connect the cable to access the internet. Today everything is going wireless. Wi-Fi Hotspots are here to stay and will gain steam from initiatives such as Venue Wi-Fi, Smart Cities, 5G, LTE Wi-Fi Interworking etc. Optimum utilization of Network Resources: The existing fiber going into the consumer home can be utilized for offering Voice, Video and Data, which ensures optimum utilization of network resources, reduce Capex and gives MSOs massive operating leverage for quick deployment of services. To offer voice, video and data services, India’s next generation MSOs will need to offer a whole host of new services to accommodate a wide variety in customer usage patterns and preferences. Such initiatives must be backed by technology, with Business Support Systems (BSS) at the forefront of vital back-office functions. This is where O/BSS vendor like Elitecore helps your business sail smoothly from ISP to MSO with Elitecore Multiplay Service Management Platform, that enables MSOs and their Value Chain Model – Distributors, Retailers & Local Cable Operators to drive multi-service business starting with Pay TV (Cable TV, OTT, IPTV), Broadband, VoIP to Wi-Fi on a single stack with optimized operating cost, support for innovative offerings and superior customer experience. The platform offers a single billing platform that can be used for Broadband – prepaid/postpaid, Pay TV – Cable/OTT/IPTV & Voice Services. To know more, visit www.elitecore.com or meet us at Hall 9, Booth No. A50 @ Convergence 2017.